- Problem
- Keyword monitoring floods teams with noise, especially for brands whose names are ordinary words, while the posts that matter (complaints, bug reports, buying intent) get lost. Acting on them means replying in public, where mistakes are expensive.
- My approach
- Filter cheapest-first before any model call. Classify with explicit context and a three-way confidence band. Send uncertain matches to human review. Keep approving a reply separate from publishing it. Expose the same capabilities through the dashboard, REST and MCP, with scopes, rate limits, idempotency and an audit trail.
- Status
- A product in active development. Its marketing site is live at heysnitch.com. No usage, customer or revenue figures are claimed here.